Coming to Terms free essay sample

Her argument was based fully on fast food restaurants adopting ideas from fine dining restaurants . Falk inserts an inordinate amount of her own feelings on the topic and doesn’t analyze the subject as well as she should have. She focuses mainly on the fast food business while lacking in her analysis of fine dining. She also should have made the paper more about what caused the changes in the restaurant business instead of the changes themselves. In the essay Falk has many examples of foods and restaurants that have changed and became noticed for their modern style, such as Panera Bread and Chipotle. She appeals to a large audience by adding examples many people can relate too. On the other hand, her article is extremely biased in multiple ways. She makes too many generalizations that may not particularly be true in some cases. For example she states, â€Å" the fact that people today hate to make choices, preferring to have the best of both worlds † (Falk,33). We will write a custom essay sample on Coming to Terms or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This may not be exactly true for everyone. She uses the previous quote to support her argument in saying that since people are so indecisive quick casual would be a good alternative. Another instance is when she states, â€Å"There are significantly more calories at table service restaurants† (Falk, 35). The prior quote shows her bias towards dine-in restaurants because she only uses negative examples of fine dining. Furthermore, her essay is very restricted. She aims her essay towards adults and college students with her use of language and examples of certain restaurants; But a lot of her writing makes you think otherwise. The core of her essay is stating that quick casual is the new alternative to fine and fast food dining. Though she never takes into consideration the ideas of being a vegetarian or that college students have dining halls or even the fact that not all people eat out. She had good arguments but they did not affect the people they were meant to affect. One of her main argumentative statements is at the very end of her essay when she says, â€Å"The country is focused on problems with obesity and poor eating habits .. until major changes are made, food prepared at home will almost always be healthier than food eaten away from home† (Falk,36) . These type of statements should have been more prominent in the essay, she only brings up this type of conflict in the last paragraph and nowhere else. By tying in the eating at home or the obesity aspect more, she would have had a strong argument. As mention earlier, if she touched on all the aspects possible that would have made her essay more relevant Some of her most outstanding focuses were â€Å"Trend Mapping† and the â€Å"Trickle Down Theory†. Trend mapping helps culinary experts predict which menu items will be popular in the future. The trickle down theory helps quick casual restaurants enhance their menu with more fine dining dishes. These ideas help customers make smart choices. I was impressed with her inclusion of these two innovations because they go right along with her topic and fit into the main idea . Even though her essay was poorly structured at some points, there were also some good points throughout. I feel that her style was very laid back and readable because she used places her target audience have been and can relate to, as examples. Brenda Falk creates this article with the objective of describing the many similarities between the food industry and that the in between â€Å"quick casual† style is the most convenient. She successfully describes these similarities and elaborates on the new innovative style but never fully creates a legitimate argument. If she discussed more on the topic of eating at home or the factor of money or even brought in some positives of fine dining, that could have created a stronger argument. She has a great sense of organization and style but needs to focus more on her analysis of the topic.

Porters Five Forces Model of Apple-Free-Samples for Students

Question: Write a report on the ways two different Organisations have been able to compete in their Markets. Answer: Introduction Marketing is one of the most critical and important departments of any organizations (Burke, 2017). The marketing department is capable of understanding the needs and wants of the customers and manufactures their products accordingly. Marketing helps in formulating strategies and proper execution of the planning to get competitive advantage in the market (West, Ford Ibrahim, 2015). The function of marketing helps in the creation of place, time and utilities of ownership. The various marketing tools help in the identification of the strategic positions of the company and the growth of its products in the market. The report takes into consideration the successful utilization of the marketing tools by two renowned companies of the world, Nike and Apple. Case Study The case study of Apple defines that the central model of the company has not changed since its inception from 1980s. The company has produced the hardware as well as the software for the customers and achieved the competitive advantage and market share. The case study puts forward the strategic management decisions of Apple that have prompted the company in taking into consideration the non-PC products in the product portfolio of the company (Gupta Prinzinger, 2013). The early market acceptance of iPad, iPhone and iPod has helped Apple in getting success in the technological market of the world. As far as the case study is concerned, the sales of iPod have slowed down. On the other hand, the iPhone is facing increased competition from other mobile manufacturers in the Smartphone industry. Ansoff matrix of Apple Market penetration Apple is able to sell the existing products in the present market such as the Mac computers and the MacBook laptops as a strategy to increase the share of the market (Akhter, Rahman Rahman, 2014). Apple can achieve this through proper utilization of the core competencies and the resources in sales and marketing and attracting more customers by reducing the prices and keeping the focus on constant innovation of the products. Apple has tried to penetrate the market with the new versions of iPhone that are having better camera, faster internet connections and other innovative features. Product development Apple has a highly talented team of designers and research development which it can utilize in the future for the manufacturing of more innovative products for the loyal customers (Sniukas, Lee Morasky, 2016). This will help in increasing the satisfaction of the customers. Market Penetration iPhone Product Development iPod Shuffle Market Development iPod Touch Diversification iTunes (Source: created by author) Market development Apple has the chance to extend its existing products by enhancing the geographical area (Gassmann, Frankenberger Csik, 2016). It would require the company to identify the new customers who have not used the Apple products earlier and increase the customer base. The iPod Touch of Apple is just a replica of the iPhone. The only exception is that it cannot be used to make calls. Apple has the chance to develop the market of iPod Touch in the international market. Diversification Diversification is the introduction of new products in the new markets as the iPhone was first introduced in the market in 2007 (Bennett Pierce, 2016). It involves a lot of risks and uncertainties about the success of the new products in the market. The case was same for the launching of iTunes and iPod. The company targeted a completely different group of customers from their existing customers. Porters Five Forces Model of Apple Industry Competition The level of competition in the Smartphone industry is very intense. Low switching cost is the main reason for the competition. The costs of the Apple products are very high and the customers have every chance to switch to other products that are less costly. Bargaining Power of Buyers The low switching cost in the Smartphone industry increases the bargaining power of the buyers. On the other hand, the bargaining power of buyers in case of Apple is very less. However, the collective bargaining power of the customers in the market is very high. Apple has tried to counter this force by substantial expenditure in RD. Threat of New Entrants The threat of new entrants that can affect the market share of Apple is very low. The two factors that are responsible for this are the huge cost of establishment of a company in the industry and the additional cost that the other companies need to bear for the recognition of the brand. A new player in the Smartphone industry needs to invest a lot of amount on the RD as well as manufacturing in order to develop the product portfolio before bringing the products in the market. Another threat that Apple is having for its products is the brand names of Google and Amazon who are having very strong brand names. Bargaining Power of Suppliers The bargaining power of suppliers in the market for Apple is very low. The reason is the availability of large number of potential suppliers for the company and huge amount of supply. Apple has created such a huge brand identity that it is free to choose from the large number of suppliers. Apple has a very low cost of switching the suppliers. Apple has become one of the big companies for many suppliers in the technological market. Apple does not have to consider the bargaining power of the suppliers regarding the component parts like its competitors. Threat of Substitutes There are very less substitute products that are able to compete with the products of Apple. A landline phone is less costly than an iPhone and customers have every chance to switch from the products of Apple to other products. Case study of Nike The case study of Nike gives an indication that the company is successful today because of innovation and gives the emphasis on the research and development (Mahdi et al., 2015). Nike has kept the prices of its products very high still are able to make huge profits and increase the sales because of its quality. It has successfully competed with Adidas in the sports segment. Marketing Mix of Nike The proper formulation of the marketing mix helped the company in getting success in the competitive market all over the world. It is now the leading brand in the equipment, athletic footwear and apparel. Product Nike has a number of products in its product portfolio. This is one of the important elements of marketing mix of Nike. The products of Nike include shoes, apparel and equipment as well as accessories. The sport shoes of Nike are the most popular products of the company. The various types of shoes are tennis shoes, running shoes and for other sports. The accessory is the golf club and the accessories take into account jerseys, related products and shorts. Place The distribution system of the products of Nike has helped the company in reaching to a vast number of customers around the world. The products of Nike are available from the retailers, official online stores and the retail outlets (Ailawadi Farris, 2017). Retailers are the most important in the distribution strategy of Nike. Customers are able to purchase the products from the online stores of the company without any difficulties. It has a major control on the distribution and sale of products. Promotion The effective promotional mix of Nike has helped the company in enhancing its brand name. The promotional activities of Nike include advertising, direct marketing, sales promotion, public relations and personal selling (Boone Kurtz, 2013). Some of the attractive advertising has helped the company in attracting the attention of the customers. The direct marketing strategies of Nike include persuading the colleges, organizations and the various sports teams (Brohi. et al., 2016). Product Quality and reputation Sporting events Effective and comfortable Price Premium pricing strategy High-end product Place Multiple retailers Shops present globally Promotion Strategic alliances Advertising Various sports events (Source: created by author) Price Nike has a value-based pricing strategy for the growth of sales and profits (Chang, Rodriguez Su, 2016). The prices of the products of Nike are very high and worthy of the quality. Customers are willing to pay more for the Nike products than the competitors. Conclusions The report has inferred about the effectiveness of a good marketing strategy on the part of the companies to stay competitive in the market. The report has taken into consideration two case studies that depict the marketing strategies of two well-known companies of the world. The case of Apple helped to know how the company has expanded in the market and the analysis has been done through the Ansoff matrix. On the other hand, the case study of Nike helped us to know how the company is working successfully all over the world. The present marketing mix has been discussed using the 4Ps of marketing of Nike in the report. It has been inferred from the report, some significant marketing models that will be relevant for most of the companies in formulating strategies accordingly. References Ailawadi, K. L., Farris, P. W. (2017). Managing Multi-and Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, 93(1), 120-135. Akhter, S., Rahman, N., Rahman, M. N. (2014). Competitive strategies in the computer industry.International Journal of Technology Diffusion (IJTD),5(1), 73-88. Bennett, V. M., Pierce, L. (2016). Motivation matters: Corporate scope and competition in complementary product markets.Strategic Management Journal,37(7), 1304-1315. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Brohi, H., Prithiani, J., Abbas, Z., Bhutto, A. H., Chawla, S. K. (2016). Strategic Marketing Plan of Nike. Burke, W. W. (2017).Organization change: Theory and practice. Sage Publications. Chang, X., Li, J., Rodriguez, D., Su, Q. (2016). Agent-based simulation of pricing strategy for agri-products considering customer preference.International Journal of Production Research,54(13), 3777-3795. Gassmann, O., Frankenberger, K., Csik, M. (2016). Innovation Strategy: From new Products to Business Model Innovation. InBusiness Innovation: Das St. Galler Modell(pp. 81-104). Springer Fachmedien Wiesbaden. Gupta, A., Prinzinger, J. (2013). Apple, Inc.: Where Is It Going From Here?. Journal of Business Case Studies (Online), 9(3), 215. Mahdi, A., Abbas, M., Mazar, T. I., George, S. (2015). A comparative analysis of strategies and business models of Nike, Inc. and Adidas Group with special reference to competitive advantage in the context of a dynamic and competitive environment. International Journal of Business Management and Economic Research, 6(3), 167-177. Sniukas, M., Lee, P., Morasky, M. (2016). The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking. John Wiley Sons. West, D. C., Ford, J., Ibrahim, E. (2015).Strategic marketing: creating competitive advantage. Oxford University Press.

Sample Argument Essay Topics That Students Love to Use

Sample Argument Essay Topics That Students Love to UseSample argument essays are one of the main tools that you can use to master debate techniques. You can use this article to help you figure out which topics to consider and how to do it. Using these topics is very easy. All you have to do is just consider them as a base and then write a persuasive and interesting argument using that topic.Effective argument gives you the ability to get your point across without feeling that you are being too preachy. It is the ability to be persuasive and persuading that gets the attention of your audience. Argument essay topics are excellent because they can have a wide range of persuasive power. In fact, if you really think about the way that college students approach arguments, these topics provide all of the necessary elements that you will need to consider to make your argument convincing.If you want to find out which single argument topic is most commonly used by debate students, you might co nsider asking your students. Also, you can actually get some ideas by going online and looking at different website sites that specialize in discussing controversial issues. You can get different opinions by just looking at different discussion sites and it is best that you take the time to discuss the topics that you find appealing.The Internet is one of the best places to get persuasive essay topics because you can easily find one-liners, humor and also subjects that are relevant to your topic. It is very important that you get a topic that is useful to your subject of study and that is relevant to the question that you are addressing. Your persuasive essay topic should be both interesting and unique.After you are done finding persuasive essay topics, the next step is to write an argument essay. Of course, you cannot just write an argument and leave it at that. That is the reason why you need to try and get it right first time around. You cannotsimply use the same argument as your example, or else the whole purpose of your argument will have been for nothing.Since you cannot simply copy the argument that another person has written, you need to gather different arguments and combine them into one persuasive essay. After you have found the best argument, then it is time to prepare your own. There are several types of persuasive essays that you can choose from, but the best thing that you can do is to collect and use different essay topics so that you are always improving.You might want to consider asking your student opinion about what they think are the most effective argument essays to create persuasive essays for your own debate presentation. This way, you will not just have an argument that is suitable for a college audience, but you will also know that your arguments are correct and are not just being recycled. Using the resource list provided in this article, you can make it possible for you to create persuasive essays for your own purposes.

Unit 9 Tourist Destinations Essay Example

Unit 9 Tourist Destinations Essay I am writing an article to outline how the characteristics of destinations affect the appeal to tourists and issues likely to affect the popularity of tourist destinations. What I mean by this is what characteristics affect its appeal to current leading tourist destinations, like economic and social characteristics. Throughout this article I am going to be analysing the issues that are likely to affect the popularity of tourist destinations.Some of the leading tourist destinations like France, US and the UK all have economic characteristics, like France for instance although it’s a small country they have fairly important economic power, the sectors vary: * Car industry – that reached its peak in 2005 selling nearly 5. 75 million vehicles worldwide. * Raw material production – Michelin is the first tyre producer, France ranks second together the UK concerning the plastic industry. Fashion and luxury goods industry – with about 25% of the market France is l eading in the perfumes and cosmetics sector, this whole industry is worth about 39 billion euros. * Main French farming foods – cereals – first producer in the U. E and fifth worldwide; Wine – second producer worldwide after Italy. Concerning global tourism revenues, France ranks third worldwide just after USA and Spain with 32. 8 million euros, France is the most visited country in the world reeling in 75. 1 million foreign tourists a year. In 2004 the population in France was 62 million, the GNP (gross national product) was 1. 90. 76 billion euros in 2004 along with the GDP (gross domestic product) at 1. 551 milliards, making the growth rate 2. 5% and inflation 2. 2%. France operates a mixed economy that combines socialist and capitalist characteristics, capitalism involves private ownership of capital and other means of production. Under socialism the government directs economic activity and owns all or part of most industries. The French government has a lot of control over the economy, owning shares in many of the countries largest companies.One of the most visited attractions in France is the Fontainebleau forest and castle is located 55. 5 kilometres south to the centre of Paris, with 13 million visits annually. Known for its variety of wildlife and activities, the Fontainebleau forest is and outstanding protected natural reserve. Its mini Alps rugged landscape and hilly terrain makes it perfect for rock climbers in training, it’s a paradise of wildlife with hundreds of species of fauna and flora. The second most visited place in France is Disneyland Paris, bringing in 12. million visits a year, Disneyland is a fun filled place for the whole family old or young your guaranteed a good time, this year is Disneyland’s 20th anniversary so that will most likely bring a good amount more visits to France. Frances highest mountain is the mount Blanc, its 781 feet high, there are also the Alps massif, central and Pyrenees Mount ains. In France they speak French, the religion in France is 90% catholic and 10% protestant, the literacy in France is 99% and the life expectancy is 71 for men and 79 for woman.The physical characteristics in France are fairly modern and up to scratch, every town has a clean water supply, adequate sanitation, more than enough utilities and a good service of transport. France is a republic, the fifth republic of France was establishes in 1958, it gave extensive powers to the presidents and ministers compared to the other western democracies. Its first president was General de Gaulle and his Prime minister was Michael Debre, it has been amended 17 times, most recently in July 2008 when the French congress (a joint convention of the two chambers of parliament) approved.The president must approve appointment of government, ministers, PM and presidents work together to form a government, in theory ministers are chosen by the PM in practice unless the president and PM are from different sides. The electoral system for parliamentary elections involves two rounds the first round a candidate can be elected by obtaining the majority of votes, the second round is a run-off between two or more candidates. The use of tourism for economic transformational reflect on the huge impact that tourist activity and the tourism industry has on political change

Linux operating system essays

Linux operating system essays The operating system is the most significant fundamental of all the system programs, it controls all the computers resources and provides the base upon which the application programs can be written (Tanenbaum, 1992). Therefore, it is crucial for computer users to select a robust, dependable, stable operating system, which can execute programs in a convenient and efficient manner. Linux operating system, which is widely used in recent years, has become increasingly popular in the computer world. The development in Linux operating system began in 1991, when a Finnish student, Linus Torvald, wrote and christened Linux, a small but self-contained kernel for the 80386 processor, the first true 32-bit processor in Intels range of PC-compatible CPUs (Silberschatz et al., 2003). Because Linux is free, a large number of computer users have been rapidly attracted by it. According to reasonable market estimates, there are over eight million Linux users in the world (Grace and Parker, 2000). This essay will introduce the components and characteristics of Linux and establish the causes of its popularity in comparison with other operating systems. Linux looks and feels much like any other UNIX system; indeed, UNIX compatibility has been a major design goal of the Linux project (Silberschatz et al., 2003, p.695). Therefore, the Linux system has the same components with UNIX, which includes kernel, system libraries and system utilities (Silberschatz et al., 2003). These three components can be seen in figure 1. Before drawing out the benefits of Linux it is necessary to understand the functions of every component. To begin with, the kernel is responsible for maintaining all the important abstractions of the operating system, including such things as virtual memory and processes (silberschatz et al., 2003, p.701). Thus, it is the heart of the Linux system. Unlike other operating systems, the Linu...

Maritime Operations Essay Example | Topics and Well Written Essays - 1750 words

Maritime Operations - Essay Example (The ISM code, 2010) (ii) It should ensure a safe working place is maintained on board ship. (iii) Identify areas where accidents can occur on board ship and provide measures for rectification.( The ISM code, 2010) (iv) Upgrade the ability of persons on board to react immediately in case of emergency per safety manuals. (v) The safety manuals and codes have been developed after years of research and feedback generated by shipping personnel over years of experience in facing different distress situations. Hence the crew should always be encouraged to follow the safety instructions and treat the code as a valuable piece of guidance. (The ISM Code, 2007) Therefore it is quite clear from the objectives that the human element is quite clearly addressed in the ISM code and guidelines have been prescribed to reduce operational risk. It is with these intentions that the Maritime Labour Convention of 2006 and the STCW 1978 were conducted and guidelines to avoid human risk were evolved. Mariti me labour Convention 2006 Since the Maritime labour Convention as a document covers a whole gamut of areas and stipulations, the primary areas of reference regarding reducing operational risk of seafarers shall be discussed here. This convention consists of a series of conventions which deals with the scope, rights and responsibilities of seafarers. Here Title 1 deals with the minimum qualification a seafarer must possess for him do his job efficiently thus mitigating accident risk to fellow crew and the ship. Title 2 deals with the minimum wages, hours of rest, period of leave and the manning levels of the seafarers. Title 3 deals with his accommodation and food that is provided on board. Therefore Title 2 and Title 3 deals with the psychological aspect of the person as only an optimum amount of rest would ensure that he performs his watch keeping duty diligently. Title 4 covers measures that the ship has adopted for accident prevention and medical care facilities on board in case of any injury. The ship should also be provided with efficient communication that could inform the land and have the injured person airlifted to the nearest medical facility. (Maritime Labour Convention, 2006) The regulation and code is then further arranged in to a series of five titles. These are (i) Title 1- The minimum age of entry should be sixteen years. Night duty for people below 18 years is banned. Night duty is also defined as one which begins before midnight and ends before 5am. Work that may have an adverse effect on the health of an individual should be avoided if he is below 18 years.( Cleopatra Doumbia, 2009) Seafarers who have not passed the medical tests prior to each sail shall be prohibited from joining ship and taking up duties. Medical certificates to prove the legitimacy must be provided on joining board. The seafarer should be adequately trained in carrying out watch keeping duties and should have carry all the relevant certificates regarding safety like basic fire fighting, first aid among others. (Maritime Labour Convention, 2006) (ii) Title 2- This encourages the shipping companies to adopt a more humane approach to the seafarer employer agreements so that his mind remains focussed when at work away from other external

Zara case study Essay Example | Topics and Well Written Essays - 3750 words

Zara case study - Essay Example erstanding the competitive environment is one of the most useful tools which help in determining the importance of activities taking place in organisation (Mclvor, 2005, p.122). Every organisation makes use of the competitive force to determine the activities. The competitive force also termed as Porters five forces constitute of bargaining power of suppliers, customers, threat of substitutes, threat of new entrant and rivalry among firms (Henry, 2008, p. 80). Bargaining power of supplier: The apparel industry usually has their own suppliers and as result they do not have to depend on external suppliers. In addition there are lot many suppliers available in the apparel industry making the bargaining power low. Also it is not possible for a given supplier to dominate the apparel industry which tends to negatively affect the suppliers power (Data Monitor, 2010, p.16). In case of Zara, the brand gets about 50% of its raw materials from Inditex group and so it does not depend heavily on the external suppliers. Zara however reduces the supplier’s power by working together with the vendors and implementing in the process to make the manufacturing process effective and cost cutting. Therefore maintaining good relationship with its vendors has also helped Zara to lower the power and tilt the games in favour of Zara. Bargaining power of Buyer: buyers are the individual consumers and his fact weakens the negotiation power of the buyer. Retailers differentiate themselves through different style and offers which is being offered by each brands. However in cases where the retailers cannot go for forward integration and as a result the retailers are obliged to offer the consumers with what they demands, strengthening the power of buyers. But in overall case the power remains from moderate to high (Data Monitor, 2010, p.15). The buyer’s power for Zara can be said to be moderate as the consumers are ready to pay a high price for its products. Threat of Substitutes: Garments